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Selectable text is needed so that text-to-speech software (e.g. screen readers) can read the text in the flyer/infographic.

The language and tone must always be taken into consideration when describing and making references in written text. This will ensure the audience remains engaged.

The reading order defines how a flyer/infographic will be read by screen readers. The reading order should always match the visual order of the page. If incorrect, the flyer/infographic will not be read correctly.

Color should never be the only method used to distinguished or emphasize text or links. This will cause barriers for readers with color vision deficiencies and prevent them identifying important information.

It is important to provide unique link text for links that take readers to different resources. This will prevent confusion and maximize the readability of the page by making it easier for readers to find information.

Link focus indicators are typically in the form of a line or a boarder shown when a user navigates via the keyboard (e.g. uses the "tab" key). The link focus must always be easy to visually identify to ensure readers do not get lost while using keyboard navigation.

Alternative(alt) text is a text replacement for an image and is used to allow screen reader users to obtain a text interpretation of an image in order to understand what the image is conveying.

A transcript is simply a full-text version of an infographic or flyer that is directly embedded onto the event page as normal text. Displaying the transcript under the flyer/infographic gives all users access to the information.